Labels readers can see
Advertisement identifies a paid display placement. Sponsored identifies paid content or distribution. Partner identifies a commercial partnership and names the relevant business.
What a partnership buys
Businesses can discuss placement, sponsorship, clearly labelled commercial content and agreed campaign reporting. Advertising does not buy influence over independent headlines, story selection or corrections.
Directory listings
Basic directory inclusion is free. Paid enhancements or featured placements must be identified. Listing a business does not imply that it sponsors the publication.
Reader information
Reader and source identities are not provided as campaign reports. Any lead-sharing arrangement requires clear, specific permission from the person making the enquiry.
Discuss advertising